University of Edinburgh Business School:
Student Case Study Video Production
Client: University of Edinburgh Business School
Project: Masters of Change - student and alumni case study video series
Deliverables: Six 2–3 minute case study videos
Platforms: Website, social media, email marketing campaigns
Duration: 2 months
Service: Higher Education Video Production
Higher Education Case Study Video Production in Edinburgh.
Walker Creative has worked closely with the University of Edinburgh - one of the world's leading research universities - for a number of years, helping the institution tell authentic, compelling stories through professional video production. For the University of Edinburgh Business School's 'Masters of Change' campaign, we were commissioned to produce a series of student and alumni case study videos designed to support postgraduate student recruitment across the UK and internationally.
The brief was to capture genuine student and alumni experiences across a range of Masters programmes - creating content that felt personal, credible and informative rather than promotional.
“I love the videos Walker Creative produced for us. Ike and the team have a lot of experience which they used to guide the video project while working to our brand, project objectives and budget.
They were always listening and providing solutions as we went and that made the process extremely easy for me.”
Gemma Livingstone, Marketing Manager - UEBS
Why the University of Edinburgh Chose Walker Creative.
The University of Edinburgh Business School needed a video production partner who could work sensitively and efficiently within an academic environment — someone who could build rapport with students and alumni quickly, capture authentic stories under time pressure, and deliver content that met the school's high brand standards.
For universities and higher education institutions across Scotland and the UK, well-crafted video is one of the most effective student recruitment tools available. It can:
Showcase real student and alumni experiences that inspire prospective applicants
Communicate the genuine benefits and outcomes of specific programmes
Build trust and emotional connection with prospective students and their families
Strengthen marketing campaigns across websites, social media and email channels
The Deliverables: Student and Alumni Case Study Videos for UEBS.
For the Masters of Change campaign, Walker Creative produced a series of six case study videos over 2 months, each focused on a different Masters programme and featuring interviews with current students, alumni and academic staff:
Six 2–3 minute videos, each focused on a different Masters programme
Interviews with 3–4 students and alumni, alongside lecturers and staff
A balance of authentic storytelling and key course information, ensuring the content was both inspiring and practical
Each video was crafted to feel authentic, personable, and visually engaging, reflecting the school’s professionalism while capturing the personal experiences that make each student’s journey unique.
Our Approach to Higher Education Video Production.
Working within a university environment requires a specific kind of expertise. Schedules are tight, contributors are often camera-shy, and the content needs to balance authentic storytelling with clear academic messaging.
Our approach for the UEBS project centred on thorough pre-production - working closely with the marketing team to develop interview frameworks that would draw out genuine, compelling stories from students and alumni. On shoot days, we worked quickly and efficiently across the University of Edinburgh campus, creating a relaxed environment that allowed contributors to speak naturally and honestly.
Every video was edited to feel personal and engaging while remaining fully aligned with the school's brand standards, ready for immediate deployment across digital channels.
The Outcome: Video That Supports Student Recruitment.
The completed series of six case study videos gave the University of Edinburgh Business School a versatile body of content that could be deployed flexibly across their digital marketing channels. From the UEBS website and programme pages to social media campaigns and email marketing to prospective students.
The videos continue to support the school's Masters programme recruitment, providing prospective students from across the UK and internationally with an authentic window into the student experience at one of Europe's leading business schools.
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Higher Education Video Production Across Edinburgh & Scotland.
Walker Creative is proud to be a trusted video production partner for Edinburgh's higher education sector. Whether you're producing student recruitment videos, alumni case studies, programme promotional content or internal communications, we bring the same collaborative, considered approach to every project.
We understand the unique requirements of filming in academic environments. The sensitivity required with student contributors, the need to align with institutional brand standards, and the importance of delivering content that performs across multiple platforms.
If you're planning a higher education video project in Edinburgh or across Scotland and the UK, we'd love to discuss how we can help.