Impactful people-focussed videos
for UCI Cycling World Championships.
“Wow, what a powerful video! The whole team love it!
”
Who and Why.
The UCI Cycling World Championships 2023, held across Scotland and HQ’d from Glasgow.
To build positive awareness of the transformational power of riding a bike in the run up to the event, as well as to build awareness of the event itself.
Walker Creative are specialists in creating storytelling videos that share people’s real-life experiences in an authentic and impactful way.
We listen carefully to our contributors, handling the topic with sensitivity and consideration, forming strong connections that often turn into friendships, so that we can represent their story in an accurate and truthful manner.
We bring this experience, passion and dedication to each video project, to ensure we achieve your aims and objectives, whilst delivering the highest quality video assets for you.
We work with Universities, Schools, Public Authorities, Charities, Sports organisations and Community Groups to create impactful, people-focussed storytelling videos throughout Scotland, England and the entire UK.
What.
We created:
Two impactful videos telling the stories of two individuals and how their life has been changed by cycling. Emotional, powerful and authentic - the videos have resonated with audiences.
Both videos have been screened at film festivals in Europe and North America, continuing to spread the ‘power of the bike’ message amongst a global audience.
The videos continue to make an impact long after the 2023 event in Scotland has passed. This is the power of authentic human stories.