Impactful people-focussed videos
for UCI Cycling World Championships.

A shadow of a bicycle's front wheel and handlebars cast on a red brick wall with a red spotlight, partially obscured by a large blue object on the right side.
A man riding a bicycle, smiling broadly, wearing a cap and an orange safety vest, with a cargo box attached to the front, outdoors in a town with cars and stone buildings. A woman in the background also wearing an orange vest, blurred. Overlay text shows the International Cycling Film Festival 18th ICFF 2024 Official Selection.
“Wow, what a powerful video! The whole team love it!
”
— Cameron Prentice, Marketing Manager - UCI Cycling World Championships

Who and Why.

The UCI Cycling World Championships 2023, held across Scotland and HQ’d from Glasgow.

To build positive awareness of the transformational power of riding a bike in the run up to the event, as well as to build awareness of the event itself.

Indoor event with a stage decorated with bicycles and a large screen, attended by seated and standing people, with red and blue lighting.
Five women in cycling gear and helmets celebrating outdoors with their bicycles in a field, with a graphic overlay indicating their selection in the 18th International Cycling Film Festival 2024.

Walker Creative are specialists in creating storytelling videos that share people’s real-life experiences in an authentic and impactful way.

We listen carefully to our contributors, handling the topic with sensitivity and consideration, forming strong connections that often turn into friendships, so that we can represent their story in an accurate and truthful manner.

We bring this experience, passion and dedication to each video project, to ensure we achieve your aims and objectives, whilst delivering the highest quality video assets for you.

We work with Universities, Schools, Public Authorities, Charities, Sports organisations and Community Groups to create impactful, people-focussed storytelling videos throughout Scotland, England and the entire UK.

What.

We created:

  • Two impactful videos telling the stories of two individuals and how their life has been changed by cycling. Emotional, powerful and authentic - the videos have resonated with audiences.

  • Both videos have been screened at film festivals in Europe and North America, continuing to spread the ‘power of the bike’ message amongst a global audience.

  • The videos continue to make an impact long after the 2023 event in Scotland has passed. This is the power of authentic human stories.