Creating a Cinematic Brand Video for Clifton Hall School, Edinburgh.
A Case Study in Education Sector Video Production.
After working with Clifton Hall School for several years, they knew that our video production team in Edinburgh were the people to go to for their new promotional video. This time, they were looking for more than just a standard promotional film - they wanted an emotionally engaging cinematic brand video that would reflect the values and ethos of their school community. Our task was to translate that into a visually striking video.
Understanding the Vision: Bringing a School’s Story
to Life.
As specialists in education sector videos in Edinburgh, we began by working closely with the senior leadership team to plan the approach of the video and which elements of Clifton Hall needed to be featured in the video. The school wanted a film that communicated warmth, confidence, inclusivity, and creativity, whilst showing the breadth of opportunities available to students - all plus points that resonate strongly with prospective parents.
From the outset, we knew a traditional approach wouldn’t do. Instead, we crafted a concept centred around a poetic narrative paired with rich cinematic imagery, allowing viewers to feel the school’s spirit rather than simply observe it.
A Cinematic Approach to School Storytelling.
To successfully complete the project, we combined several approaches and techniques, bringing in a variety of elements to create a rich and layered cinematic brand video:
Cinematic Visuals.
We designed each shot to reflect the school’s character and brought in a set of high-quality cinema lenses to capture shots of joyful classroom moments, the serene grounds, authentic interactions between pupils and staff, and scenes showcasing creativity, sport, and academic life. This approach helped convey both the energy and supportive environment that help pupils flourish at Clifton Hall.
Aerial Drone Filming.
To capture the scale and setting of the school, our team filmed liaised with nearby Edinburgh Airport, to capture sweeping, cinematic aerial drone shots. These elevated the storytelling, offering a unique perspective of the historic building and its beautiful grounds.
Poetic Voice-Over.
A beautifully written poem became the emotional thread of the film, articulating the school’s values in a warm and memorable way. Paired with carefully crafted sound design, it elevated the piece from a standard promotional video to a true brand film. We auditioned voice-actors to find the perfect voice for the video and directed the reading of the script until we had the perfect take.
Results: A Powerful Tool for Admissions and Marketing.
The completed film now sits proudly on the Clifton Hall School website and is used across social channels. The video has become an important asset in the school’s marketing strategy, helping:
Strengthen their online presence
Increase engagement from prospective families
Communicate their values with clarity and emotion
Support admissions by offering an authentic window into school life
Impactful Video Production in Edinburgh’s Education Sector.
Our experience delivering education sector videos in Edinburgh enabled us to create a film that resonates with families exploring their educational options. The final brand video gives prospective parents a genuine insight into Clifton Hall School life, helping parents to chose the right school for the children and the school to increase enrolement numbers.
As one of the leading teams for brand video Edinburgh and video production Edinburgh, our focus is always on creating films that look exceptional while delivering meaningful results.
If you're looking for specialist video production in Edinburgh - particularly within the education sector - we’d love to help bring your school’s story to life.