Video Marketing Strategy Checklist
(UK Guide for Marketing Teams & Organisations).
If you’re investing in video, you need a strategy.
This Video Marketing Strategy Checklist is designed for UK marketing teams, corporates, brands, third-sector and sports organisations who want their video content to support clear business objectives.
It’s practical, strategic and built around how video actually performs within real organisations.
Download the free checklist and plan your next video campaign with clarity.
Want to talk through your strategy with us? Visit our Contact page to start a conversation.
Why Most Business Video Content Underperforms.
Video is powerful, but needs to be aligned with purpose to excel.
Across the UK, many organisations invest in video production without first answering key strategic questions:
What business objective is this supporting?
Who exactly is this for?
Where will it be seen?
What action should it drive?
How will success be measured?
A strong video marketing strategy ensures that every creative decision is taken for a good reason and supports a defined outcome. When you know where you’re going, you can take the most effective route to get there.
If this sounds familiar and you’d like support aligning your video strategy with business goals, see how we can help by reading our ‘How We Bring Your Brand & Story To Life’ blog post.
What Is a Video Marketing Strategy?
A video marketing strategy is a structured plan that connects your video content to measurable business goals.
For marketing teams and organisations, that typically means aligning video with:
Brand awareness campaigns
Internal communications
Recruitment and employer branding
Fundraising and impact reporting
It defines:
The objective
The target audience
The key message
The creative approach
Distribution channels
Budget parameters
Success metrics
With this framework, video becomes strategic rather than reactive.
Thinking about video?
Our free Video Strategy Checklist helps you plan what to film and why it matters.
Who This Video Strategy Guide Is For.
This checklist is designed for:
UK marketing managers planning campaigns
Corporate teams investing in professional video production
Brand and communications teams seeking structured planning
Third-sector organisations maximising limited budgets
Sports organisations engaging members, fans and stakeholders
Organisations planning event video content
Ready to brief your internal team or talk through this with an expert? Start the conversation on our Contact page.
Download the Free Video Marketing Strategy Checklist.
If you want your next video project to deliver more than views, the best place to start is with structure.
Download the checklist to bring clarity to your next campaign, or explore our video production services to see how we can help.