How to Choose a Third-Sector Video Production Company in the UK
Advice for charities, social enterprises and mission-driven organisations looking to tell their stories with impact
In the third sector, your story is a bridge to connection, empathy, funding and real change. Video is one of the most powerful ways to communicate who you are, what you stand for and the people whose lives are shaped by your work.
But with so many video production companies across the UK, how do you choose the right one for your organisation?
Whether you’re a national charity or a grassroots organisation, this guide will help you choose a video partner who understands your mission and tells your story with care.
1. Look for a Story-Led, Documentary-Style Approach
The most effective third-sector videos are rarely scripted or overly polished. Instead, they’re rooted in real people and real experiences.
A documentary-style approach allows contributors to speak in their own words, creating trust and emotional connection with your audience - whether that’s funders, supporters or the communities you work with.
When reviewing potential video partners, ask yourself:
Do their films feel authentic and human?
Are people’s voices at the centre of the story?
Do they handle sensitive topics with respect?
A production company experienced in documentary storytelling will know how to create space for honest conversations and meaningful narratives.
2. Choose a Team That Listens Before They Film
Great charity films start long before the camera is switched on.
A strong video production partner will take time to understand:
Your organisation’s values and purpose
The people whose stories are being shared
The impact you want the film to have
This collaborative approach ensures your video reflects who you are and not just what you do.
Looking for a video partner who puts listening first?
Get in touch with Walker Creative to talk about your story.
3. Read Testimonials from Similar Organisations
Client feedback can tell you a lot about what it’s like to work with a production company.
Look for testimonials that mention:
Trust and ease during filming
Sensitivity and professionalism
Clear communication
Hearing from other charities and third-sector organisations can help you feel confident in your decision.
Hear what organisations say about working with Walker Creative: Read client testimonials
4. Review Their Portfolio.
When browsing portfolios, look beyond beautiful shots. The right company will have an existing portfolio of video work with third-sector organisations, that showcases powerful stories.
Each film tell a clear and impactful story
The tone of the videos are appropriate for third-sector audiences
Pay particular attention to projects with charities, social enterprises or community organisations - these show whether the team understands the nuances of third-sector storytelling.
See how documentary-style video can support your cause:
View our charity and third-sector documentary-style video work.
5. Make Sure Their Values Align with Yours
For mission-driven organisations, values matter.
The right video partner should share principles like:
Authenticity - this is vital in our approach to storytelling
Care and consideration for contributors
A belief in using storytelling for positive change
This is especially important when filming people with lived experience or addressing sensitive topics. The process should feel safe and respectful for everyone involved.
Check out Walker Creative’s values, to see if we’re the right fit for you.
6. Ask About the Full Process, From Idea to Delivery
A good video production company will be in regular communication with you throughout the process - guiding you through each stage of story-led video production.
Look for a team that supports you through:
Story development and planning - a key part of any of our video-production services.
Filming and interviews
Editing and narrative shaping - documentary-style video production experts will be great at this.
Final delivery optimised for your website, social media or campaigns
Clear communication and collaboration throughout the process make a huge difference. Especially for busy third-sector teams.
Get in touch, read our blog on the video production process or view our video production services.
Final Thoughts: Choose a Partner Who Understands Your Purpose
Choosing the right third-sector video production company can elevate your story and increase your impact. It’s a creative partnership - the right partner will end up feeling like an extension of your team.
They will understand your mission, respect the people at the heart of your work, and help you tell a story that truly connects.
If you’re ready to create a people-centred, documentary-style video that reflects the impact of your organisation - anywhere across the UK - thoughtful storytelling can make all the difference.
Ready to tell your story through video?
Start a conversation with Walker Creative