How Expert Event Video Production Helped Maximise the Impact of a Flagship Conference

How Expert Event Video Production Helped the Credit Research Centre Maximise the Impact of Their Conference in Edinburgh

We had the opportunity to work with the Credit Research Centre at the University of Edinburgh Business School to film their industry-leading Credit Scoring and Credit Control Conference. Over the course of three days, we filmed every dimension of this prestigious event, helping to extend its reach, enhance its visibility, and ensure its value lived far beyond the final session.

We covered every aspect of the Edinburgh-based conference - including capturing stunning footage with our drone.

Elevating a Flagship Conference Through Video

The Credit Scoring and Credit Control Conference is one of the leading global events for the Credit industry, with delegates from academia and industry coming to The University of Edinburgh from across the world.

Our brief was to capture the energy, insights, networking and social programme of the event and turn them into a dynamic suite of video content that the Credit Research Centre could use year-round.

A Suite of Strategic Video Assets

Working closely with the event organisers, we developed a versatile range of video content to meet both immediate and long-term goals:

• Engaging Wrap-Up Video
  We created a high-energy summary video that encapsulated the highlights of the three days. Designed to share the key benefits of attending in person, this video extends the life of the conference well beyond the event itself, helping to boost brand awareness, and remind attendees why it’s a can’t-miss event.

• Promotional Material for Future Events
  The videos serve as a powerful marketing tool to promote future editions of the conference. By showcasing keynote speakers, networking opportunities and the exceptional social programme of the conference, the content communicates the event’s value clearly and effectively.

• Topical and Targeted Content
  We produced a range of focused video segments covering key elements of the conference — including the history of the event, its role as a thought-leader in the industry, interviews with keynote speakers and sponsors, and reflections from the conference founder and director. Each piece helps tell the story of the conference and further establish it as one of the leading forums in the industry.

In addition to the 6 videos that we have delivered at the end of the first phase of the project we will be able to utilise the extensive bank of footage and interviews to create further video content.

We worked hard to capture the excitement of the event, including social and networking opportunities between sessions.

How We Delivered

Achieving this level of video content required careful planning and expert execution. We brought in and managed a skilled team of camera specialists to ensure we didn’t miss a moment. This gave us the flexibility to adapt to evolving needs on-site and capture the conference from multiple angles, including from the skies via our drone.

We also set up a dedicated on-site ‘TV studio’ where we conducted interviews with speakers, sponsors, attendees, and organisers. This not only added depth and human connection to the final videos but also allowed us to gather authentic, unscripted reflections on the impact of the event.

The Director of the Credit Research Centre, Galina Andreeva, being interviewed in our on-site ‘TV Studio’.

Real Results for the Client

The Credit Research Centre walked away with a comprehensive video content package that:

• Enhances their visibility across digital channels

• Supports year-round marketing and outreach

• Demonstrates the value of attending the event

• Reinforces their position as a thought-leader in credit research

By capturing the energy and insights of the conference, we helped transform a three-day event into a long-lasting digital asset. The video content will continue to deliver value for months and years to come.

We captured the exceptional evening social programme, with events held at the National Gallery and National Museum in Edinburgh.

Looking to capture your next event?

Whether it’s a conference, summit, sports event, or corporate gathering, we can help you turn it into powerful video content that delivers results.

Get in touch to find out more.